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"But I'm not technical enough for this"
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Three days out from the sprint kickoff, I want to address the three doubts that show up before every single round of this. "I'm not technical enough." This was the first thing that scared me when I started building agency systems years ago. I assumed everyone else knew something I didn't. They didn't. The people running profitable agencies aren't technical wizards. They're people who learned how to use one platform well and stopped switching. The sprint runs through HighLevel because HighLevel handles the technical side. The funnels are pre-built. The automations are pre-configured. The integrations are already done. Your job is to plug in your details and run the system, not build the system. If you can fill out a form, you can do this. "I don't have time." Hour a day, max. That's the design. The sprint is built for people with full schedules. Working a 9-to-5. Running an existing business. Raising kids. Managing other commitments. The five days are structured so each daily action takes one focused hour. Not eight. Not three. One. Most members do it in the morning before work, in the evening after the kids are down, or on a lunch break. The whole thing is intentionally compressed to fit into the time you actually have, not the time you wish you had. "I've never sold anything before." Neither had most of the members who landed their first client through past challenges. Here's the part nobody tells you about selling these specific services. You're not selling. You're solving an obvious problem for a business owner who already knows they have it. A local business with no online reviews knows they have a reputation problem. A local business missing 60% of their incoming calls knows they have a phone problem. You're not convincing them anything is wrong. You're showing them you have a way to fix what they're already losing sleep over. The scripts I'll give you on Day 3 do the structural work. You just have to send the messages. If the "I've never sold anything before" doubt is the one that's stopping you, the video I shared Wednesday is worth watching specifically for this. It walks through why this kind of selling doesn't feel like selling, and why the structure of the offer does most of the work for you. So here's where this lands. If the doubts I just walked through are the reason you've been hesitating, none of them are real reasons. They're stories. The system is built to handle each of them. What's left is whether you actually want to do this. If the answer is yes, the door is open until Monday morning: I'll see you Sunday. Adam P.S. We're packed. The van is parked in the driveway loaded up. Tomorrow is the last full day at home before everything starts. I'll write you Sunday with the final note before Monday. |
Adam Erhart | Marketing Expert
Join 150K+ entrepreneurs and creators getting proven strategies, frameworks, and tools to attract more clients, boost sales, and grow without the guesswork.
I'm writing this from a hotel room in Kamloops at 6am. Yesterday was the first day of the trip. We left home at 8am, made the early ferry, drove four hours through the mountains, and pulled into Kamloops in the afternoon. The kids found a hotel pool. My wife and I found out exactly how much instant coffee a 24-foot van can hold (the answer is more than you'd think). Everyone slept hard. Today we're heading to Jasper. There's a wildlife sanctuary on the way, full of rescued bears, cougars, and...
This is the last email I'll write from home for a month. The van is packed. The route is mapped. My wife has the snacks organized into a system that I'm not allowed to question. The kids are asleep. We leave at 6am. By the time most of you are reading this Sunday evening, I'll be doing the last walkthrough of the house. By the time you wake up Monday, the trip will already be underway and the sprint will be live inside the community. If you've claimed your spot, you'll get the Day 1 email...
I've run challenges like this one a few times now. Different formats, different focuses, but the same underlying structure. Five days of action, real implementation, support from the community. Here's the pattern I keep seeing. The members who land their first paying client inside the first thirty days are almost never the ones I would have predicted. They're rarely the most experienced. They're rarely the most technical. They're rarely the ones with the biggest audience or the deepest...