This is the last email I'll write from home for a month. The van is packed. The route is mapped. My wife has the snacks organized into a system that I'm not allowed to question. The kids are asleep. We leave at 6am. By the time most of you are reading this Sunday evening, I'll be doing the last walkthrough of the house. By the time you wake up Monday, the trip will already be underway and the sprint will be live inside the community. If you've claimed your spot, you'll get the Day 1 email...
4 days ago • 1 min read
Three days out from the sprint kickoff, I want to address the three doubts that show up before every single round of this. "I'm not technical enough." This was the first thing that scared me when I started building agency systems years ago. I assumed everyone else knew something I didn't. They didn't. The people running profitable agencies aren't technical wizards. They're people who learned how to use one platform well and stopped switching. The sprint runs through HighLevel because...
6 days ago • 2 min read
I've run challenges like this one a few times now. Different formats, different focuses, but the same underlying structure. Five days of action, real implementation, support from the community. Here's the pattern I keep seeing. The members who land their first paying client inside the first thirty days are almost never the ones I would have predicted. They're rarely the most experienced. They're rarely the most technical. They're rarely the ones with the biggest audience or the deepest...
7 days ago • 1 min read
Two emails in, and I've talked about the trip and the why behind it. Today I'm going to show you exactly what happens during the five days. Here's the actual structure. Day 1: Pick Your Offer And Niche You walk away from Day 1 with two decisions made. One service you're going to lead with. One type of business you're going to lead with selling it to. That's it. No more circling. No more "what should I niche down to" agonizing. By the end of the day, you have something concrete to sell to...
8 days ago • 2 min read
I had this trip planned for the last three years. Every spring, I'd block the calendar. Every spring, something would pull me back. A new client. A launch. A team transition. A reason that felt important enough to cancel for. By summer, the window was gone, and I'd tell myself next year for sure. Last fall, I made a different decision. I cleared the month before I committed to anything else. No projects. No client work. No new launches scheduled around it. The trip went on the calendar first,...
9 days ago • 2 min read
I'm packing up the van this week. Next Monday morning, early, me and the family are pulling out of the driveway and heading east. My wife, our four kids, and 30 days on the road. No projects with me. No client deliverables. No team calls scheduled. Just a long drive and a real break. That part is not unusual. Plenty of people take a month off in the spring. What I'm doing during those 30 days is the part I want to tell you about. For the entire trip, I'm running a live round of the 5-Day...
10 days ago • 2 min read
Tomorrow we start. This week I told you about the 93 to 98% of customers who check reviews before choosing any local business. I told you why the delivery fear is based on a misunderstanding of how the system works. I told you what to say and who to say it to. I told you what the numbers look like for a business sitting next to a competitor with ten times the reviews. Tomorrow we stop talking about it and start building it. About time. Day 1 goal: a working review automation system live...
25 days ago • 1 min read
The third most common answer to my question about what's stopping people was "I don't know who to target." And it's the easiest of the three fears to fix, so let's do that today. Here's the targeting filter for review automation: does this business show up when someone searches for their service locally, and do they have fewer reviews or a lower rating than the businesses next to them in those results? That's it. No spreadsheet. No demographic research. No 47-step prospecting system that...
26 days ago • 1 min read
Let me give you the numbers, because they're worth knowing before you walk into any conversation about this. Between 93% and 98% of consumers read online reviews before choosing a local business. Roughly 9 out of 10 people trust those reviews as much as a personal recommendation from someone they actually know. Less than half of consumers will consider a business with a rating below 4 stars. And 88% of people are more likely to buy from a business that responds to its reviews, both positive...
27 days ago • 1 min read