I'm writing this from a hotel just outside of Quebec City. We're staying for three nights, which is the longest we've been anywhere since we left home twelve days ago. Everyone is grateful for the chance to unpack a suitcase fully and use the kitchen. The kids have already commandeered the living room as their headquarters.

But what I really want to talk to you today about a question I've gotten in different forms three times this week.

The question is some version of "is it too late to join the sprint now?"

The honest answer is no, but the framing of the question is worth pulling apart, because it tells me what people are actually asking. They're not asking a logistical question about whether the platform will let them sign up. They're asking whether they'll get the same value as someone who started on Day 1.

The answer to that question is also no, but in the opposite direction.

Members who join the sprint mid-stream right now actually walk into something better than members who joined on Day 1. Not worse. Better.

Here's why.

When you join Day 1 of any cohort, you're walking into an empty room. The community is just forming. The wins haven't accumulated yet. Nobody has posted screenshots of their working systems. Nobody has shared the close conversations they had with prospects. The Day 4 and Day 5 threads are empty because nobody's there yet.

When you join mid-stream, all of that is already in place. The community is full. The wins are posted. The screenshots are there. The close stories are there. You're walking into a room that's already full of people doing the thing, with proof of the thing working, with examples of how the thing has worked for people who started a little ahead of you.

The structure of the sprint also doesn't care when you start. The five days are sequential, not calendar-bound. If you start today, your Day 1 is today. Your Day 5 is five days from now. The pace is yours, and the templates and content are all available the moment you walk in.

The community is where the additional support comes from, and the community gets better the longer the round is active. Right now, two weeks in, the community is in the strongest version of itself. People who closed clients on the first wave are now answering questions for newer members. The momentum is mid-flight. The advice is more specific because real wins have already happened. The energy is up because the social proof is real.

The bonuses, the templates, the access to me from the road, the daily activity from Dave inside the community, all of it is the same whether you start today or started two weeks ago. The only thing you skip is the empty-room phase that early joiners had to push through.

The reason I'm telling you this isn't to make late joiners feel better. It's because there's a real misconception that joining a cohort halfway through is a worse experience. For this kind of structure, the opposite is true.

The round is open through the rest of the trip. The page comes down June 4.

​Join the most mature stage of the round →​

Three nights here, then we head deeper east. The kids are already lobbying for an extension. I am sympathetic but firm.

Talk soon.

Adam

P.S. The kitchen in this place has actual full-size pans. After eleven days of "compact" everything, this feels like a mansion. I had no idea I'd be the kind of person who gets emotional about a normal-size frying pan, and yet, here we are.