The third most common answer to my question about what's stopping people was "I don't know who to target."

And it's the easiest of the three fears to fix, so let's do that today.

Here's the targeting filter for review automation: does this business show up when someone searches for their service locally, and do they have fewer reviews or a lower rating than the businesses next to them in those results?

That's it. No spreadsheet. No demographic research. No 47-step prospecting system that breaks on the third day.

Any local service business is a potential client. Dentists, roofers, plumbers, HVAC companies, salons, gyms, restaurants, physio clinics, cleaning services, landscapers. The list is essentially every business that relies on local customers finding them online and deciding to call instead of calling a competitor.

The easiest way to find the right ones is the same thing a customer would do. Search for that type of business in your area and look at who comes up. The businesses with 20 reviews sitting next to a competitor with 180 reviews are the exact businesses that already feel this problem and haven't solved it yet. They're not hard to spot. They're in the search results you're already looking at.

You don't need a complicated lead list or a targeting strategy built on demographic research. You need a Google search and about five minutes.

The Day 2 training covers exactly how to build a list of 20 targeted prospects before you reach out to a single one. By the time Day 4 arrives and it's time to send messages, you'll already know exactly who you're sending them to.

One note for anyone joining this challenge to use review automation inside their own business rather than sell it as a service: the targeting question is already solved. You're the client. But it's worth going through Day 2 anyway, because understanding who needs this most also tells you a lot about the competitive landscape you're operating in, and what your own reviews need to look like to win more of those Google searches.

The challenge starts this Monday, April 13. Two days from now.

​Grab your spot before Day 1​

Adam

P.S.

Once you've built your prospect list on Day 2, Day 3 gives you the exact words to reach out to every name on it. The whole week is designed so each day sets up the next one.