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Confession: I checked my phone before choosing a restaurant last weekend
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We needed a new family dentist last year. Our old one retired, which is the kind of thing that feels like a minor inconvenience until you realize you have no idea how to pick a dentist from scratch. So we did what most people do. We asked around. Friends, family, a post in the neighborhood group. Got a handful of names. Then I did what I was always going to do anyway. I looked up every single one of them on Google and went straight to the reviews. Not because I didn't trust the recommendations. Because 47 reviews from actual patients who described their experience in specific detail told me something a friend's offhand "oh yeah they're fine" couldn't. One name had 4.9 stars and 200 reviews with multiple people mentioning how good they were with kids. Another had 3.8 stars and a two-year-old response from the owner that read like a legal document. We did not call the legal document dentist. Last weekend we were driving through a city none of us had been to before, looking for somewhere to have dinner. Nobody had a recommendation. I pulled out my phone, searched the area, and spent maybe 90 seconds reading reviews before picking a place. Didn't think twice about it. I do this constantly. For contractors, hotels, mechanics, hair salons, physiotherapists. Any time I'm choosing a local business I haven't used before, the reviews are where I go to make the decision. Not the website. Not the ads. The reviews. Here's the thing: if you're looking to build an agency, this behavior is the reason the offer you'll learn this month practically sells itself. And if you already run a local business yourself, your potential customers are doing exactly this before they decide to call you or call someone else. Either way, that's worth sitting with for a moment. Starting April 13, I'm running a free five-day challenge where you'll build a review automation system inside HighLevel, learn exactly what to say to local businesses, and have a clear $297/month offer ready to sell by Friday. One short training per day. One task. One outcome by the end of the week. Join the Free 5-Day Challenge The challenge is free with a HighLevel trial. If you want to get set up ahead of time and explore the platform before April 13, you can start that now. It just means Day 1 starts with building instead of account setup. Adam P.S. Think about the last three local businesses you chose. How many of them did you look up first? |
Adam Erhart | Marketing Expert
Join 150K+ entrepreneurs and creators getting proven strategies, frameworks, and tools to attract more clients, boost sales, and grow without the guesswork.
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