This past weekend, I showed my 10-year-old how to use the ride-on lawnmower for the first time.

He was pumped. I was on high alert.

The mower has a weight sensor in the seat that shuts the engine off if the driver’s too light. So every time he hit a bump, the thing started dying mid-ride until he landed back down with a thud. It was like watching a lawnmower play whack-a-mole with my kid.

I walked behind him across the yard, ready to step in at a moment’s notice. He focused hard, and to his credit, did a pretty great job.

The mower worked, but only because he had just enough weight to trigger the system. The right tool, used the right way, at the right time.

That is exactly what most brands are missing right now on social media.

They have the tools. They have the strategy. But the platforms have changed and most of them haven't adjusted.

In the last few months, social media shifted. Again. And yet most businesses are still creating content like it’s 2019. Polished. Branded. Carefully curated.

That approach no longer gets results like it used to.

The brands growing fast in 2025 are using a new strategy. They create content like graffiti artists, not gallery curators. Fast. Rough. Built for discovery, not for followers.

This shift has opened up a level playing field. New accounts are blowing up. Legacy brands are stalling. Growth now favors performance, not polish.

To help you take advantage of this, I’ve just released a new video on the channel that covers everything.

Here’s what’s inside:

• What changed on every major social platform this year
• Why the old gallery-style approach is holding brands back
• How to build content that performs, even with zero followers
• The structure smart businesses are using to grow with speed and precision

If you’ve felt stuck lately with social, this will help.

My son got the mower moving because he had just enough weight to make the machine run. But what really made the difference was that someone showed him how.

Now I want to do the same for you.

This video shows the exact strategy smart businesses are using right now to grow on platforms that no longer care about your follower count.

All you need is the right approach.

Here's a link to the channel (it should be the first video at the top left): Adam Erhart YouTube​

Talk soon,

Adam

P.S.

If you’ve been creating great-looking content that just isn’t delivering the results you hoped for, it’s not your fault. The game changed. The rules are different now. This video walks you through the new rules so you can start creating content that actually performs.