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What happened when I couldn't show up for my business
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I need to tell you a story. It's part happy, part painful. But it's the reason I believe so deeply in building systems before you need them. When my second son was born, he had some health scares that landed us in the hospital for much longer than we'd planned. I won't get into the details. But I'll tell you this: when you're sitting in a hospital room, waiting, hoping, praying that everything's going to be okay... work is the last thing on your mind. Fortunately, everything worked out. He's now a healthy, happy kid. But here's the part I want you to hear: Not long before all of this happened, I'd had the wherewithal to put together an automated email campaign. Nothing fancy. Just a few emails I'd written ahead of time that provided value, offered some tips, and had a gentle call to action for people who wanted to take the next step. I didn't know how important that little sequence would turn out to be. When the crisis hit, I pressed one button. The entire sequence launched. And for the next 30 days, I didn't work. I was there with my family. Fully present. Not sneaking off to check my inbox. Not stressing about leads going cold. Not watching the business slowly fall apart while I dealt with real life. The emails went out. Leads came in. Money was made. All without me doing a single thing. It removed at least that stress from our lives completely. So we could focus on what actually mattered. I'm not telling you this to brag about some sophisticated system. It was basic. A handful of emails and a simple automation. But it was built before I needed it. And that made all the difference. You don't build systems for the good times. You build them for the moments when you can't show up. When life happens. When you need your business to keep running without you. HighLevel's New Year Promotion runs through January 5. 50% off your first three months. New? Get 50% off your first 3 months: Start here Current user? Get 50% off your upgrade: Go here Tomorrow I'm going to bust three myths that cost me years of wasted effort. (You've probably heard all three. You might even believe them.) Talk soon, Adam |
Adam Erhart | Marketing Expert
Join 150K+ entrepreneurs and creators getting proven strategies, frameworks, and tools to attract more clients, boost sales, and grow without the guesswork.
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