I want to tell you about something I've never really talked about publicly.

A few years ago, I was in Nice, France for a work trip. Beautiful city. Great food. And just 20 minutes away from Monaco.

The Monaco Grand Prix was happening that weekend.

If you know anything about Formula 1, you know Monaco is the race. The most prestigious track on the calendar. Cars screaming through narrow streets, inches from the barriers. I'd wanted to see it in person my entire life.

And I was right there.

Good seats were available. Not cheap, but available. A once-in-a-lifetime opportunity, literally in my backyard.

So what did I do?

I waited. Thought about it. Told myself I'd decide tomorrow.

And by the time I finally said "yes, this is happening"... they were gone.

Sold out. No more seats. The opportunity I'd dreamed about for years, close enough to touch, vanished because I hesitated.

I still think about it sometimes. Not in a dramatic, regret-filled way. But as a reminder of what waiting actually costs.

The perfect moment doesn't come back around. The "I'll think about it" tax is real. And the things we put off rarely get easier to decide later.

I'm not telling you this to pressure you into buying something. I'm telling you because I've watched people do the same thing with their businesses.

"I'll set up those automations next month." "I'll fix my follow-up system when things slow down." "I'll invest in better tools once I have more revenue."

And then a year goes by. Nothing changes. The opportunity cost piles up invisibly.

Tomorrow is the last day of HighLevel's New Year Promotion. 50% off your first three months.

New? Get 50% off your first 3 months: Start here​

Current user? Get 50% off your upgrade: Go here​

If you've been thinking about it, this is the nudge. Don't be 20 minutes away from something you want and let it disappear because you waited one more day.

Talk soon,

Adam