Let me give you the numbers, because they're worth knowing before you walk into any conversation about this.

• Between 93% and 98% of consumers read online reviews before choosing a local business.
• Roughly 9 out of 10 people trust those reviews as much as a personal recommendation from someone they actually know.
• Less than half of consumers will consider a business with a rating below 4 stars.
• And 88% of people are more likely to buy from a business that responds to its reviews, both positive and negative.

Those aren't obscure statistics from a niche marketing study. They describe the decision-making behavior of almost every person who has chosen a restaurant, a dentist, a plumber, or a contractor in the past five years. Including you. Including me. Including every person reading this on their phone while they wait for something else to load.

I told you on Monday about choosing our family dentist. Went through the recommendations, then went straight to the reviews. Did the same thing last weekend at dinner in a city we didn't know. I do it for hotels, mechanics, anyone I'm trusting with something I care about. It takes about 90 seconds and it almost always determines who I call.

The local business owner on the other side of that decision already knows this is happening. They've made the same search themselves. They've watched a competitor with more reviews win business they should have had. They understand the problem at a gut level.

What they don't have is a system that automatically collects reviews after every job without requiring anyone to remember to ask. That's the gap. That's the $297/month. And for anyone building an agency around this offer, these numbers are what make the sales conversation almost unnecessary. You're not convincing anyone of anything. You're just showing up with the solution to a problem they already know costs them business every week.

If you are that local business owner, these numbers are about you directly. Your potential customers are making decisions about whether to call you or your competitor based on exactly what these statistics describe. The challenge gives you the system to close that gap for yourself, the same system someone could charge you $297/month to install, built and running by the end of Day 1.

The challenge starts April 13. By the end of the week you'll have that system built and a clear way to explain it to any local business in one sentence.

​Click here to grab your spot now​

Adam

P.S.

81% of people check Google Reviews specifically for local business decisions. That number is useful to have in any conversation with a business owner who asks whether this actually matters.