Join 150K+ entrepreneurs and creators getting proven strategies, frameworks, and tools to attract more clients, boost sales, and grow without the guesswork.
"Work harder" and other terrible advice
|
There are three things I believed early in my career that kept me stuck for years. I'm guessing you've heard them too. Maybe you still believe them. I hope not. Because they're lies. Lie #1: "You need to work harder." This one almost killed me. (Figuratively. Mostly.) I spent years grinding 14 to 16 hour days, convinced that more effort was the answer. If the business wasn't growing fast enough, I just needed to push harder. The truth? I didn't need to work harder. I needed better systems. The people I know who make the most money work the fewest hours. Not because they're lazy. Because they've built machines that do the repetitive work for them. They save their energy for the stuff that actually moves the needle. Hard work is overrated. Smart systems are underrated. Lie #2: "You need more leads." When revenue is down, the instinct is to crank up lead generation. More ads. More content. More outreach. More, more, more. But most businesses don't have a lead problem. They have a follow-up problem. The leads are already there. They're just slipping through the cracks because nobody responded fast enough, or the follow-up sequence was weak, or there wasn't a sequence at all. Fix the follow-up before you buy more traffic. You'll be shocked at how much revenue is hiding in the leads you already have. Lie #3: "AI is going to replace you." This one's everywhere right now. And it's mostly wrong. AI isn't going to replace you. But people using AI are going to replace people who aren't. The businesses that figure out how to use AI to automate their follow-up, handle their calls, and streamline their operations are going to run circles around the ones still doing everything manually. It's not about being replaced by robots. It's about being outpaced by competitors who learned to use the tools. Three lies. Three lessons that took me way too long to learn. If any of them hit home, this might be a good time to make a change. HighLevel's New Year Promotion runs through January 5. 50% off your first three months. New to HighLevel? Start here Already using HighLevel and want to upgrade? Go here Tomorrow I'll tell you about the time I was 20 minutes away from a dream and let it slip through my fingers. (Still stings.) Talk soon, Adam |
Adam Erhart | Marketing Expert
Join 150K+ entrepreneurs and creators getting proven strategies, frameworks, and tools to attract more clients, boost sales, and grow without the guesswork.
Last year I had a conversation with a chiropractor who was spending $3,000 a month on ads. Good ads, actually. The leads were coming in. Twenty, thirty new inquiries a week. On paper, everything looked great. But here's what was actually happening: those leads would hit his inbox around 2pm. He'd see them at 6pm after his last adjustment. He'd tell himself he'd follow up tomorrow morning. Tomorrow morning would get busy. By the time he actually reached out (sometimes two or three days later),...
I'm always a bit nervous to tell this story. Because the way I did things is probably not the way I'd recommend to you or anyone I care about. But it's hard to argue with the results. And there's something strange that happens to the human brain when you commit fully and burn the boats. Here's the short version: I used to be a pilot. Business jets. Sounds glamorous, right? The problem is, the whole point of being a pilot is flying away somewhere. And I'm a homebody. I like my routine. I like...
I want to tell you about something I've never really talked about publicly. A few years ago, I was in Nice, France for a work trip. Beautiful city. Great food. And just 20 minutes away from Monaco. The Monaco Grand Prix was happening that weekend. If you know anything about Formula 1, you know Monaco is the race. The most prestigious track on the calendar. Cars screaming through narrow streets, inches from the barriers. I'd wanted to see it in person my entire life. And I was right there....