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I thought following up was annoying
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Yesterday I told you I'd share two lessons that cost me tens of thousands of dollars. Here they are. Both still make me cringe. Lesson 1: I waited too long to respond. When I first started, I had this idea that responding too quickly made me look desperate. Needy. Like I was sitting around waiting for leads to come in (which, to be fair, I was). So I'd wait. An hour. Sometimes a day. Just to seem... busy? Professional? I don't even know what I was thinking. Then I learned the data: 78% of deals go to whoever responds first. Not whoever's best. Not whoever's cheapest. Whoever picks up the phone or replies to the message first. All those leads I let sit overnight while I played it cool? Gone. To competitors who simply answered faster. Lesson 2: I thought following up was annoying. I'd send one email. Maybe two. Then I'd stop because I didn't want to be "that guy" clogging up someone's inbox. Turns out, most people need 5 to 7 touches before they even remember you exist. Not because they're ignoring you. Because they're busy. They saw your message, meant to reply, got distracted by a screaming kid or a meeting or a sandwich, and forgot. The follow-up isn't annoying. It's necessary. The deals I lost because I was too polite to send a third email? I don't even want to do the math. Here's the thing: these aren't personality flaws. They're system problems. If you have to manually respond to every lead, you're going to be slow sometimes. Life happens. If you have to manually follow up with every prospect, you're going to forget. Or feel weird about it. Or just... not do it. The fix is taking yourself out of the equation. Automate the speed. Automate the follow-up. Let the system be persistent so you don't have to be. HighLevel's Holiday Promotion runs through tomorrow. 50% off your first three months. New to HighLevel? Start here Already using HighLevel and want to upgrade? Go here Tomorrow's the last day of the Holiday Promotion. But don't worry. There's more coming for the new year. Talk soon, Adam P.S. I know I'm showing up in your inbox more than usual. If you'd rather skip the holiday offers, click here and I'll see you in the new year. You'll miss a few good stories, but no hard feelings. |
Adam Erhart | Marketing Expert
Join 150K+ entrepreneurs and creators getting proven strategies, frameworks, and tools to attract more clients, boost sales, and grow without the guesswork.
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