Join 150K+ entrepreneurs and creators getting proven strategies, frameworks, and tools to attract more clients, boost sales, and grow without the guesswork.
The 15-minute exercise that changes everything
|
There's an exercise I do at least once a year. Ideally every three to six months, but I'll be honest: it's not fun. So sometimes I put it off longer than I should. It's called a Time Audit. And it's one of the most valuable things you can do for your business. Possibly the most valuable. Here's how it works: For three days (ideally midweek, like Tuesday through Thursday), you track every single thing you do in 15-minute increments. Send an email? Write it down. Work on a strategy? Write it down. Get a cup of coffee and stare out the window contemplating the meaning of life? Write it down. The goal is to create an honest picture of how you're actually spending your time. Not how you think you're spending it. How you actually are. Then you go through each item and put it in one of two categories: RGA: Revenue Generating Activity (lead gen, sales calls, client outreach... anything that directly leads to money) nRGA: Non-Revenue Generating Activity (everything else) I've done this exercise more times than I can count. And every single time, I'm shocked at the amount of trivial, inconsequential tasks eating up my day. Checking email for the 11th time. Scrolling social media after posting something. Reorganizing files that didn't need reorganizing. Here's the uncomfortable truth: If you're not making the money you want to make, it's almost certainly because too much of your time is going to non-revenue generating activities. Not because you're lazy. Not because you're not talented. Because the urgent keeps crowding out the important. And without systems to handle the repetitive stuff, you end up spending your best hours on tasks that don't move the needle. The fix isn't working more hours. It's protecting the hours you have for the work that actually matters. And letting automations handle the rest. HighLevel's End of Year Promotion just kicked off. 50% off your first three months. Runs through December 31. New to HighLevel? Start here Already using HighLevel and want to upgrade? Go here Tomorrow I'll share a lesson about small tasks that seems obvious but cost me years of wasted time before I finally got it. Talk soon, Adam P.S. More emails coming this week than normal. Want to sit this one out? Click here to snooze. Fair warning: you'll miss some hard-won lessons I don't share often. |
Adam Erhart | Marketing Expert
Join 150K+ entrepreneurs and creators getting proven strategies, frameworks, and tools to attract more clients, boost sales, and grow without the guesswork.
Last year I had a conversation with a chiropractor who was spending $3,000 a month on ads. Good ads, actually. The leads were coming in. Twenty, thirty new inquiries a week. On paper, everything looked great. But here's what was actually happening: those leads would hit his inbox around 2pm. He'd see them at 6pm after his last adjustment. He'd tell himself he'd follow up tomorrow morning. Tomorrow morning would get busy. By the time he actually reached out (sometimes two or three days later),...
I'm always a bit nervous to tell this story. Because the way I did things is probably not the way I'd recommend to you or anyone I care about. But it's hard to argue with the results. And there's something strange that happens to the human brain when you commit fully and burn the boats. Here's the short version: I used to be a pilot. Business jets. Sounds glamorous, right? The problem is, the whole point of being a pilot is flying away somewhere. And I'm a homebody. I like my routine. I like...
I want to tell you about something I've never really talked about publicly. A few years ago, I was in Nice, France for a work trip. Beautiful city. Great food. And just 20 minutes away from Monaco. The Monaco Grand Prix was happening that weekend. If you know anything about Formula 1, you know Monaco is the race. The most prestigious track on the calendar. Cars screaming through narrow streets, inches from the barriers. I'd wanted to see it in person my entire life. And I was right there....