Quick one today. It's New Year's Eve.

But I want to share something that might reframe how you think about tonight.

The human brain is a funny thing. Incredibly smart in some ways. Embarrassingly easy to trick in others.

And you can use this to your advantage.

There are two phenomena that explain why today feels different:

The End Effect: We assign disproportionate meaning to endings. The last day of the year feels heavier, more significant, more final than December 30th. Even though it's just another Tuesday.

The Fresh Start Effect: We're wired to see temporal landmarks (new year, new month, new week, even Monday) as psychological reset points. A chance to separate our "past self" from our "future self."

This is why New Year's resolutions feel powerful. Not because January 1st is actually different from December 31st. But because your brain treats it like a clean slate.

Now, I know what you're thinking. "Resolutions don't work. Everyone gives up by February."

But here's the thing: even a few weeks of progress is better than zero. And the people who "fail" at resolutions usually fail because they didn't have systems to support the change. Not because fresh starts don't work.

So tonight, when the clock strikes midnight and something in your brain whispers "this year could be different"... listen to it.

That instinct is real. It's useful. And if you pair it with actual systems instead of just willpower, the results can stick.

This is the software I personally use and it already has all my systems baked in. Grab it through this link and I’ll give you my full system free, and you’ll get 50% off your first three months as well.

Here's the link if you're brand new -> New? Start here​

Here's the link if you're already using it -> Want to upgrade? Go here​

Happy New Year. Make it count.

Talk soon,

Adam

P.S.

I've just relaunched the "other" channel... new video posted on there now if you want to check it out: Adam Erhart "other" YouTube channel​