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Adam Erhart | Marketing Expert

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Confession: I almost didn't run this

Tomorrow we start. Day 1 goes live Monday morning, and the goal by end of day is simple: a working AI receptionist, running inside HighLevel, before you close your laptop. One task. No guessing about what comes next. If you've been meaning to grab your spot this week and haven't gotten around to it, today is the day. [See the full challenge and reserve your spot → aiagencyguide.com] The challenge is free. The only thing you need is a free trial of HighLevel, which takes about five minutes to...

There's a specific flavor of being stuck that I recognize immediately. It's not the blank stare of someone who has no idea what they want. It's the paralysis of someone who knows exactly what they want and still can't make themselves start. The person who's been watching agency content for four months and can explain the whole model clearly, but hasn't sent a single outreach message. The person who saved a dozen different "how to get clients" posts and acted on none of them. The person who...

Yesterday I mentioned the exact message we use on Day 4 that usually gets the first responses from business owners. Here it is: "Hey [Name], I help local businesses like yours make sure they never miss a call, even after hours. I set up an AI assistant that answers, books appointments, and keeps things running automatically. Would you be open to trying it free for 7 days, no strings attached?" That's it. No pitch deck. No ten-paragraph explanation of how the technology works. No awkward...

Most people who want to build something have the same problem. It's not motivation. They've got plenty of that, or at least they did before the third month of watching content without anything to show for it. It's not understanding, either. Ask someone who's been following marketing content for six months how an AI agency works and they can walk you through it. Find local businesses, offer a simple automated service, charge a monthly fee, repeat. The understanding is there. The action isn't....

Yesterday, an email landed in my inbox. The email was about a palliative care nurse who spent years in end-of-life care and started keeping mental notes on what dying people regret. I've seen this research before. Maybe you have too. The patterns are well documented. A nurse named Bronnie Ware published the whole thing after years of working with patients in their final weeks. The top five regrets of the dying looked something like this: "I wish I had the courage to live a life true to...

I told you yesterday I'd be completely transparent about what happens after the 30-day trial ends. So here it is. No spin. No fine print. Just the math. Unless you cancel before then, on Day 31, the trial converts to a paid plan. You choose which one. The Starter plan is $97/month. For most people just getting going, this is more than enough. It gives you the CRM, the funnels, the automations, the email and SMS marketing, the calendar booking, the reputation management... basically everything...

Yesterday I told you I'd share the exact automations I'd set up first if I was starting from scratch today. Before I do, let me tell you why the order matters. Because when most people get access to a platform that does everything (funnels, email, SMS, booking, reviews, CRM, AI chat, social media, pipelines... I could keep going), they do one of two things. Option one: they try to set up everything at once, get overwhelmed by day four, and convince themselves they're "not technical enough"...

When I started my first agency, I had no product. No experience. No portfolio. No testimonials. No fancy website. And absolutely no idea what I was supposed to sell or who I was supposed to sell it to. I just knew I didn't want to spend the next 30 years trading hours for a paycheck at a job that could let me go on a Tuesday afternoon and call it "restructuring." So I did what most people do. I Googled things like "how to start a business from home" and "how to make money online" and spent...

I had a consultation call the other day where the person on the other end said something that would have been unthinkable ten years ago. "OK, I'm ready. Tell me what to do." No warmup. No "so, what exactly is it you do?" No thirty minutes of me trying to prove I was worth listening to. Just... ready. Here's what makes that interesting. A decade ago, I charged $50 an hour for consultations. And even at that price, people would show up skeptical. Arms crossed. "Convince me this is worth my...

Quick one. The AI Sales Systems workshop starts today at 12 PM EST. If you've been meaning to grab a seat, now's the time. Not this afternoon. Not "after I finish this one thing." Now. By 2 PM today, you'll understand how an AI sales system actually works. Not just what it does, but how the pieces fit together and why most automation fails. Tomorrow (Day 2) is where you'll see how to build it. Click here to register See you at noon, Adam